The situation
Allergy Clinic of Tulsa has been treating Tulsa families since 1959. Over sixty-five years of allergy, asthma, and immunology care, across three locations and hundreds of thousands of patients. The site didn't reflect the practice. It struggled on mobile, didn't surface well in either traditional or AI-driven search, and didn't make booking an appointment obvious.
Dr. Humble's team also didn't want a separate website project fee bolted on top of an ongoing retainer. They wanted one engagement that handled the rebuild and the ongoing growth work in a single monthly invoice.
What we did
- Rebuilt the site in WordPress: modern design, mobile-first navigation, tap-to-call on three direct lines (main, billing, scheduling), and a Request Appointment button on every page
- Gave each condition its own page: allergies, asthma, food allergy, chronic urticaria, hereditary angioedema, and immune deficiency. One services page covers testing, immunotherapy, biologics, and drug desensitization
- Wrote a 19-question FAQ marked up as FAQPage schema, and added MedicalBusiness schema with addresses and hours, so Google and AI tools (ChatGPT, Perplexity, Google AI Overviews) can quote the practice in direct answers
- Published articles that answer what Tulsa patients search: how peanut oral immunotherapy works, how long allergy shots take, and when allergy season hits Oklahoma
- Put online scheduling, the patient portal, and bill pay one tap from every page, with patient forms to download or upload before the visit
- Built a callback request form that routes by topic and location and keeps medical details out of the form, with missed-call and form follow-up so no inquiry slips through
- Added profiles for all four physicians and three nurse practitioners, a locations page with hours for each office, and Google reviews on the homepage
- Added a Clinic notes section for seasonal notices, like the year-end extract refill deadline
- Optimizing the Google Business Profile for all three locations, with review automation and ongoing local search work
What happened
Engagement signed April 2, 2026. The new site went live in September 2026 at allergyclinicoftulsa.com: 20-plus pages, six condition pages, a 19-question FAQ, three patient articles, and online scheduling one tap from every page.
Launch starts the measurement clock. Per the brand voice on this site ("we publish what actually happened"), the before-and-after on traffic, map-pack rank, and appointment requests goes here once the first full quarter of data comes in, whatever it shows.