Marketing in plain English.
What we are reading, fixing, and learning. Mostly Tulsa, sometimes broader. Written for the owner who would rather be running the business.
Marketing Myth No. 5: “Google Ads Is Throwing Money Away”
An owner slides a laptop across the desk, open to the Google Ads bill. Three months, no jobs. Here is what a campaign that wastes money looks like, what a measured one looks like, and three checks you can run tonight on your own account.
Read article →Marketing Myth No. 4: “Social Media Replaces Google”
Sunday on the couch, you scroll. Thursday with a broken crown, you search. Same phone, two different jobs. What I see in the Tulsa accounts I manage, what quietly stopped working on social, and three checks to tell which side of the line you are on.
Read article →Plumbing Website Design: What Turns Visitors into Calls
What a plumbing website needs to get calls: tap-to-call, service and city pages, proof, fast mobile load times and tracking.
Read article →SEO for Plumbers: How to Rank in Google Maps and Search
A plain-English SEO plan for plumbing companies: Google Business Profile, reviews, service and city pages, listings and links, in the order that moves rankings.
Read article →Social Media for Plumbers: What to Post and Where
Which social platforms plumbers should use, what to post each week, and where paid social ads fit.
Read article →Marketing Myth No. 3: “Nobody Reads Websites Anymore”
Owners say nobody reads websites anymore. Watch a customer pick a plumber at 8:40 on a Tuesday night and you see the site decide the call. What stopped working, what still works, and three checks you can run from your phone tonight.
Read article →Marketing Myth No. 2: “More Reviews Is All That Matters”
A big pile of old five-star reviews feels like protection. Customers read something else: how recent the reviews are, how steady they arrive, and whether you answer. Three checks you can run tonight to see where your profile stands.
Read article →Marketing Myth No. 1: “SEO Is Dead”
Every year somebody declares SEO dead. This year the culprit is AI. Here is what still works, what quietly stopped working, and three checks you can run tonight to see which side of the line your business is on.
Read article →5 Game-Changing Digital Marketing Tools for Your Home Security Business
Are you ready to unlock the full potential of your home security business? In today's fast-paced digital world, leveraging the right tools can be a game-changer. Our latest blog post explores five cutting-edge digital marketing tools specifically designed to enhance your reach
Read article →Email Marketing for Plumbers: The Emails and Tools That Book Jobs
The five emails every plumbing company should automate, and how Jobber, Housecall Pro, ServiceTitan, Mailchimp and other email tools compare.
Read article →Trade Contractor vs General Contractor: Key Differences
Ever stared at a construction site and wondered why there are so many different workers buzzing around?
Read article →How to Master Provider Reputation Management for Contractors
Picture this: You pour your heart into a kitchen remodel, the client loves it, but then one lukewarm review tanks your Google rating.
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