Social Media for Plumbers: What to Post and Where
Which social platforms plumbers should use, what to post each week, and where paid social ads fit.
Social media won't bring in many emergency calls. People with water on the floor search Google. For a plumbing company, social media does three other jobs: it keeps you in front of past customers, it shows proof of your work to people checking you out, and it helps you hire.
Which social media platforms should plumbers use?
- Facebook. Your homeowners are here, and so are the neighborhood groups where people ask for plumber recommendations. Keep your page active and respond when someone tags you.
- Nextdoor. Neighbors trust neighbors. Claim your business page and ask happy customers to recommend you there.
- Instagram. Good for before-and-after photos and short videos. Worth the time if someone on your team enjoys making them.
- YouTube. Short how-to and "should I call a plumber?" videos can rank in Google search for years.
- Google Business Profile. Not a social network, but posts and photos there reach people who are already searching. If you only have time for one, post here.
Skip platforms you can't keep up with. A Facebook page with no posts since 2022 makes your business look closed.
What should a plumbing company post?
A simple weekly mix:
- Job photos. Before and after, with the town and the problem: "Rusted-out water heater in Owasso, replaced same day."
- Your crew. Introduce techs by name. Homeowners want to know who's coming into their house.
- Quick tips. How to find the main water shutoff. What to keep out of the disposal. Why a water heater makes popping sounds.
- Reviews. Share a screenshot of a Google review and thank the customer.
- Seasonal reminders. Freeze warnings in winter, sump pump checks before spring storms.
Ask your techs to take three photos on every job: before, during and after. One busy week gives you a month of posts.
How often should plumbers post?
Two or three posts a week on one or two platforms will do more for you than daily posting that stops after a month. Batch it: pick the week's photos on Monday, write the captions and schedule them. Meta Business Suite schedules Facebook and Instagram posts for free.
Paid social ads for plumbers
Facebook and Instagram ads work for planned work:
- Water heater replacements and tankless upgrades, with financing
- Seasonal maintenance offers
- Past customers, reached by uploading your customer list
- Hiring techs and apprentices
Keep your emergency budget on Google. Our guide to PPC for plumbers covers how search and social ads fit together.
How to measure social media
Use UTM-tagged links in your posts and bio, and ask every new caller how they heard about you. If a platform produces nothing after three months of steady posting, move that time to your Google Business Profile.
Social media for plumbers FAQ
Does social media help plumbers get more customers?
Yes, indirectly. It brings back past customers, builds trust with people who find you on Google and then look you up, and gets you recommended in neighborhood groups. Most new emergency calls still come from search.
What is the best social media platform for plumbers?
Facebook, because homeowners and local groups are there. Add Nextdoor for recommendations, and YouTube if you'll make videos.
Should a plumbing company hire someone to run social media?
Get your Google Business Profile, reviews and website in shape first, because they drive more calls. When you're ready, hire someone who will use your techs' job photos instead of posting generic graphics.
Want help with the rest of your marketing? See our marketing services and pricing. Related: SEO for plumbers · Email marketing for plumbers · What a plumbing marketing agency does.