Problems We FixHIPAA fear means doing nothing
Leak No. 6 · HIPAA fear means doing nothing
The safest message is the one that says nothing clinical.
Practices freeze on patient texting because the rules sound complicated. They are not, once you stop putting protected health information in messages at all.
Message check
Before every send
Reminder: Thu 9:20 AM with Dr. Reyes. Reply STOP to opt out.
Date, time, provider. Nothing else.
No condition or diagnosis
No treatment or chart detail
Opt-out honored across all sequences
Nothing clinical ever leaves your system.
What our messages contain
0
conditions or diagnoses referenced
0
treatment or chart details sent
100%
of opt-outs honored on the first request
1 tap
for a patient to stop receiving messages
Example numbers for a typical practice. The audit computes yours.
The fix
Four rules we do not break.
This is the whole policy. It is short because keeping PHI out of messages removes most of the risk on its own.
STEP 1
PHI in messages
None, by design
None, by design
No PHI leaves your system. Messages carry a name, a date, a time, and a provider. Nothing about why the patient is coming in.
STEP 2
Reminder: Thu 9:20 AM with Dr. Reyes. Reply STOP to opt out.
Opt-out on every send
Patients start the thread. Conversations open when a patient calls or replies, so you are answering rather than cold-texting.
STEP 3
STOP
You're unsubscribed. We won't text again.
Opt-out is one word. A patient replies STOP and the system removes them across every sequence, not just the one they answered.
STEP 4
Messages logged100%
Everything is logged. Every message, timestamp, and opt-out is retained, so you can produce the record if anyone asks.
“You get the full template set before anything sends. Your compliance owner reviews every message, and nothing goes out that they haven't seen.”
More numbers on the Results page →
One thing we are not
We are a marketing operator, not your compliance counsel. We build messaging that keeps PHI out of the channel, and we expect your practice to run our templates past whoever owns compliance for you.
Find out where your messaging stands.
The audit takes 10 minutes. The report is yours either way.
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