Sixty-five years of trust, behind a site that hid it.
Where they started.
Allergy Clinic of Tulsa has treated Tulsa families since 1959. Over sixty-five years of allergy, asthma, and immunology care, across three locations and hundreds of thousands of patients.
The site did not reflect any of that. It struggled on mobile, it did not surface well in either traditional search or the AI answers patients increasingly ask first, and it did not make booking an appointment obvious.
The practice also did not want a separate website project fee bolted on top of an ongoing retainer. They wanted one engagement that covered the rebuild and the ongoing growth work, on a single monthly invoice.
- Practice
- Independent allergy & immunology
- Location
- Tulsa, Oklahoma · 3 area locations
- Engagement
- Website rebuild + monthly growth
- Started
- April 2026
- Launched
- September 2026
- Platform
- WordPress
The work, in plain terms.
Rebuilt the site in WordPress: modern design, mobile-first navigation, tap-to-call on three direct lines (main, billing, scheduling), and a Request Appointment button on every page
Gave each condition its own page: allergies, asthma, food allergy, chronic urticaria, hereditary angioedema, and immune deficiency. One services page covers testing, immunotherapy, biologics, and drug desensitization
Wrote a 19-question FAQ marked up as FAQPage schema, and added MedicalBusiness schema with addresses and hours, so Google and the AI tools patients ask can quote the practice in direct answers
Published articles that answer what Tulsa patients search: how peanut oral immunotherapy works, how long allergy shots take, and when allergy season hits Oklahoma
Put online scheduling, the patient portal, and bill pay one tap from every page, with patient forms to download or upload before the visit
Built a callback request form that routes by topic and location and keeps medical details out of the form, with missed-call and form follow-up so no inquiry goes unanswered
Added profiles for all four physicians and three nurse practitioners, a locations page with hours for each office, and Google reviews on the homepage
Optimizing the Google Business Profile for all three locations, with review automation and ongoing local search work
Live, and not yet measured.
The engagement was signed in April 2026. The new site went live in September 2026 at allergyclinicoftulsa.com: 20-plus pages, six condition pages, a 19-question FAQ, three patient articles, and online scheduling one tap from every page.
Launch starts the measurement clock. There is no results table on this page yet, and we are not going to invent one. The practice facts above are the practice's own history, not something we produced. What we measure and publish is listed below, and it goes up when the first full quarter closes, whichever direction it moves.
Four figures, each with a source the practice owns. They go up when a full period closes, whichever way they moved.
- Appointment requests and callback requests submitted from the site, counted from the form log
- Clicks through to online scheduling, counted from site analytics
- Calls recovered from the call log, with timestamps the practice can check against its own phone system
- Map-pack position for allergy and asthma searches across all three locations
- Reviews added on each location profile, verifiable on the public listing
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