Built on referrals. Invisible to everyone else.

A new practice grows on referrals first. It works, right up to the ceiling. The ceiling is the number of people who already know somebody who has been in.

"Before working with Digital Rodeo, we were struggling to be seen on Google," Dr. Frost says. "As a new practice, we were relying solely on referrals to build the practice. While we were successful in this, we knew there was more out there that we could be doing to help grow our practice."

He had already worked the usual list. Facebook ads. Social media. Asking patients for reviews. Some of it helped. None of it fixed the gap. "We knew we were not at our highest potential when it came to securing outside leads via the internet." For an appointment-driven practice, that gap is the whole game. A person with a hurt back searches once and calls whoever they find first.

Dr. Frost watches views across every platform the practice shows up on. Before Digital Rodeo, that ran about 350 a month. "Since working with them, we are seeing nearly double the views and have had a great increase in new patients via Google."

The search position moved with it. "We were low on the totem pole for 'chiropractor near me' searches," he says. "We now are ranking much higher and more people are finding us on the internet." The two most recent months were records for the practice, in patients seen and in new patients both.

What mattered most to him was simpler than any of the numbers: being seen on Google, and the phone ringing for patient activity. "Overall I would say this has increased greatly and is only getting better the more we do with Digital Rodeo." The part he did not expect was the speed. "How quickly things began to take off after signing up."